A Quick Background

Here's a showcase

of my creative work

BEYOND MEAT

TASTE THE FUTURE

The "Beyond Meat - Taste the Future" campaign is a visionary initiative that seeks to revolutionize the way we think about food. At its core, the campaign celebrates the intersection of sustainability, ethics, and flavor, inviting consumers to embark on a culinary journey that not only tantalizes their taste buds but also nourishes their conscience. Through engaging content, educational resources, and interactive experiences, the campaign highlights the delicious possibilities of Beyond Meat products while emphasizing their positive impact on the planet and animal welfare. "Taste the Future" encapsulates the campaign's overarching message: that by choosing Beyond Meat, consumers are not only enjoying mouthwatering meals but also contributing to a more sustainable and compassionate food system.

FANTA

world tour

The Fanta World Tour campaign is a dynamic initiative aimed at redefining Fanta's brand perception among 18-24-year-olds. Departing from the traditional focus on younger demographics, the campaign strategically targets this older age group by tapping into their diverse interests and lifestyles. Through a series of engaging ads and activations, Fanta positions itself as a beverage that transcends age boundaries and embodies a spirit of adventure and excitement. By highlighting Fanta's presence in over 188 markets worldwide and showcasing its wide range of flavors, the campaign emphasizes Fanta's global appeal and its ability to resonate with young adults from all walks of life. Ultimately, the Fanta World Tour campaign successfully reinvigorates the brand's image, establishing Fanta as a drink for the adventurous and the young at heart.

Copywriting: Tessa Geenen

Art Direction: Brandon Porter & Tessa Geenen

NOTCO Hangover

we think not

The 'NotHangover - We Think Not' campaign is a bold initiative aimed at revolutionizing the way people approach the morning-after effects of alcohol consumption. Leveraging the disruptive ethos of the NotCo brand, the campaign introduces NotHangover, a probiotic shot designed to mitigate the physical regrets often associated with indulgence. Through witty slogans like 'Boxed wine? We think not' and playful imagery, the campaign challenges conventional perceptions of hangovers and encourages responsible drinking habits. From strategic messaging to engaging visual content, I lead the creative direction of the campaign, ensuring it resonates with our target audience of young professionals and party enthusiasts. By combining humor, innovation, and a commitment to social responsibility, the 'NotHangover - We Think Not' campaign successfully positions NotHangover as the go-to solution for those seeking a more vibrant and regret-free morning-after experience.

mill

composting made sexy

The "Mill - Composting Made Sexy" campaign embodies a bold and innovative approach to promoting sustainability. The campaign redefines the perception of composting from mundane to desirable. By infusing elements of allure and excitement into the process of composting, it not only raises awareness about environmental conservation but also inspires a broader audience to actively participate in eco-friendly practices. With its fusion of style and substance, the campaign not only sparks conversations but also ignites a cultural shift towards embracing green living with enthusiasm and passion.

tacobell

vampires at night

Introducing Taco Bell's innovative campaign: "Vampires at Night." This bold and provocative initiative targets the night owls and thrill-seekers among us, tapping into the nocturnal energy of late-night indulgence. With taglines like "Craving Blood? We Won't Judge" and "Bottoms Up, We Got Blood," the campaign cleverly equates Taco Bell's spicy hot sauce with the essence of life itself, captivating audiences with its daring and humorous approach. Through geo-targeted ads on social media platforms like Instagram and TikTok, Taco Bell reaches its audience precisely when their cravings are most intense—late at night, when only the boldest and most adventurous souls are out and about. From club bathrooms to neon-lit streets, "Vampires at Night" invites the daring and the hungry to sink their teeth into a late-night feast like no other. This campaign showcases Taco Bell's ability to push boundaries and connect with consumers on a visceral level, solidifying its position as a leader in innovative marketing strategies.

about me

Hi! I'm Tessa Geenen, based in the vibrant city of Frankfurt, Germany. With a passion for social media management and a knack for persuasive copywriting, I specialize in crafting compelling content for advertising campaigns that captivate audiences and drive results.

In a world that is flooded with content, I believe in the power of strategic storytelling to cut through the noise and make meaningful connections. My expertise goes beyond just creating content; it's about understanding your audience, identifying their pain points, and crafting messages that resonate with them on a deeper level.

Whether you're struggling to engage your target audience, increase brand awareness, or drive conversions, my approach is tailored to help you overcome these challenges. With my experience in social media management and copywriting, I can help you create campaigns that really connect with your audience, addressing exactly what they're looking for.

Let's work together to elevate your brand and achieve success in the digital realm. Feel free to reach out to me via email at tessa.geenen@gmail.com or connect with me on LinkedIn: Tessa Geenen. I'm excited to collaborate with you and bring your vision to life!

Three Fun Facts

Things I Love

These are just some of the things that make me feel alive!